New York Times Advertising
New York Times Advertising
New York Times Advertising
New York Times Advertising
Branded Content / Graphic Design / Print
Branded Content / Graphic Design / Print
Branded Content / Graphic Design / Print
Branded Content / Graphic Design / Print
2020
2020
2020
2020
2020
La Prairie, a luxury makeup brand that harnesses the power of swiss caviar, approached the NYTimes Advertising department to promote their innovative skin care product.
As the lead designer on this project, we were tasked by our client to develop a luxurious, modern and dynamic branded content page and print advertorial in the NYT T Mag to promote their Skin Caviar Collection with a scientific take.
To achieve a harmonious and cohesive look, we used and elevated the assets provided by the client by mix-and-matching static imagery with beautiful videos that complement the overall editorial direction.
The final result embodies the same timeless, light and luxurious approach as the brand itself.
As the lead designer on this project, we were tasked by our client to develop a luxurious, modern and dynamic branded content page and print advertorial in the NYT T Mag to promote their Skin Caviar Collection with a scientific take.
To achieve a harmonious and cohesive look, we used and elevated the assets provided by the client by mix-and-matching static imagery with beautiful videos that complement the overall editorial direction.
The final result embodies the same timeless, light and luxurious approach as the brand itself.
As the lead designer on this project, we were tasked by our client to develop a luxurious, modern and dynamic branded content page and print advertorial in the NYT T Mag to promote their Skin Caviar Collection with a scientific take.
To achieve a harmonious and cohesive look, we used and elevated the assets provided by the client by mix-and-matching static imagery with beautiful videos that complement the overall editorial direction.
The final result embodies the same timeless, light and luxurious approach as the brand itself.
As the lead designer on this project, we were tasked by our client to develop a luxurious, modern and dynamic branded content page and print advertorial in the NYT T Mag to promote their Skin Caviar Collection with a scientific take.
To achieve a harmonious and cohesive look, we used and elevated the assets provided by the client by mix-and-matching static imagery with beautiful videos that complement the overall editorial direction.
The final result embodies the same timeless, light and luxurious approach as the brand itself.
As the lead designer on this project, we were tasked by our client to develop a luxurious, modern and dynamic branded content page and print advertorial in the NYT T Mag to promote their Skin Caviar Collection with a scientific take.
To achieve a harmonious and cohesive look, we used and elevated the assets provided by the client by mix-and-matching static imagery with beautiful videos that complement the overall editorial direction.
The final result embodies the same timeless, light and luxurious approach as the brand itself.
Curating assets for a solid start
Curating assets for a solid start
Curating assets for a solid start
Curating assets for a solid start
Curating assets for a solid start
Creating a strong foundation from the very start is key to any project so after receiving all the necessary assets from the client, we proceeded to analyse, curate and select any images and videos that would best support our vision for the online page as well as the magazine print ad.
To elevate the story our editorial team drafted, we made use of product imagery, landscape photography showing the Swiss Alps to help our readers situate the story and therefore create a deeper connection to what they're seeing and reading.
Creating a strong foundation from the very start is key to any project so after receiving all the necessary assets from the client, we proceeded to analyse, curate and select any images and videos that would best support our vision for the online page as well as the magazine print ad.
To elevate the story our editorial team drafted, we made use of product imagery, landscape photography showing the Swiss Alps to help our readers situate the story and therefore create a deeper connection to what they're seeing and reading.
Creating a strong foundation from the very start is key to any project so after receiving all the necessary assets from the client, we proceeded to analyse, curate and select any images and videos that would best support our vision for the online page as well as the magazine print ad.
To elevate the story our editorial team drafted, we made use of product imagery, landscape photography showing the Swiss Alps to help our readers situate the story and therefore create a deeper connection to what they're seeing and reading.
Creating a strong foundation from the very start is key to any project so after receiving all the necessary assets from the client, we proceeded to analyse, curate and select any images and videos that would best support our vision for the online page as well as the magazine print ad.
To elevate the story our editorial team drafted, we made use of product imagery, landscape photography showing the Swiss Alps to help our readers situate the story and therefore create a deeper connection to what they're seeing and reading.
Creating a strong foundation from the very start is key to any project so after receiving all the necessary assets from the client, we proceeded to analyse, curate and select any images and videos that would best support our vision for the online page as well as the magazine print ad.
To elevate the story our editorial team drafted, we made use of product imagery, landscape photography showing the Swiss Alps to help our readers situate the story and therefore create a deeper connection to what they're seeing and reading.
Our choice of font – Work Sans.
The colour palette we settled on.
Defining the art direction
Defining the art direction
Defining the art direction
Defining the art direction
Defining the art direction
After experimenting with many different types of font combinations, the team settled on a lightweight, sans-serif font that was similar to the client's brand book and encapsulated the scientific and modern look the team was keen to retain. For that, we resorted to using Work Sans Pro for its crisp and clean lines.
As for colours, in order to stay as close as possible to our client's look and feel, we ended up using royal blue, dark grey, gold and white hues to complement the original assets without clashing with them.
After experimenting with many different types of font combinations, the team settled on a lightweight, sans-serif font that was similar to the client's brand book and encapsulated the scientific and modern look the team was keen to retain. For that, we resorted to using Work Sans Pro for its crisp and clean lines.
As for colours, in order to stay as close as possible to our client's look and feel, we ended up using royal blue, dark grey, gold and white hues to complement the original assets without clashing with them.
After experimenting with many different types of font combinations, the team settled on a lightweight, sans-serif font that was similar to the client's brand book and encapsulated the scientific and modern look the team was keen to retain. For that, we resorted to using Work Sans Pro for its crisp and clean lines.
As for colours, in order to stay as close as possible to our client's look and feel, we ended up using royal blue, dark grey, gold and white hues to complement the original assets without clashing with them.
After experimenting with many different types of font combinations, the team settled on a lightweight, sans-serif font that was similar to the client's brand book and encapsulated the scientific and modern look the team was keen to retain. For that, we resorted to using Work Sans Pro for its crisp and clean lines.
As for colours, in order to stay as close as possible to our client's look and feel, we ended up using royal blue, dark grey, gold and white hues to complement the original assets without clashing with them.
After experimenting with many different types of font combinations, the team settled on a lightweight, sans-serif font that was similar to the client's brand book and encapsulated the scientific and modern look the team was keen to retain. For that, we resorted to using Work Sans Pro for its crisp and clean lines.
As for colours, in order to stay as close as possible to our client's look and feel, we ended up using royal blue, dark grey, gold and white hues to complement the original assets without clashing with them.
Creating an editorial layout
Creating an editorial layout
Creating an editorial layout
Creating an editorial layout
To emulate the client's essence while staying true to the NYTimes's visual approach, it felt right to develop a layout structure that looked editorial yet captivating by layering videos and images with colours and fonts that balance each other and look consistent across the entire page without detracting from the core message that was to sell La Prairie's story and innovative skin care products.
The final result feels as though it's an extension from the client's brand yet retains the advertising department's own touch and visual twist.
To emulate the client's essence while staying true to the NYTimes's visual approach, it felt right to develop a layout structure that looked editorial yet captivating by layering videos and images with colours and fonts that balance each other and look consistent across the entire page without detracting from the core message that was to sell La Prairie's story and innovative skin care products.
The final result feels as though it's an extension from the client's brand yet retains the advertising department's own touch and visual twist.
To emulate the client's essence while staying true to the NYTimes's visual approach, it felt right to develop a layout structure that looked editorial yet captivating by layering videos and images with colours and fonts that balance each other and look consistent across the entire page without detracting from the core message that was to sell La Prairie's story and innovative skin care products.
The final result feels as though it's an extension from the client's brand yet retains the advertising department's own touch and visual twist.
To emulate the client's essence while staying true to the NYTimes's visual approach, it felt right to develop a layout structure that looked editorial yet captivating by layering videos and images with colours and fonts that balance each other and look consistent across the entire page without detracting from the core message that was to sell La Prairie's story and innovative skin care products.
The final result feels as though it's an extension from the client's brand yet retains the advertising department's own touch and visual twist.
To emulate the client's essence while staying true to the NYTimes's visual approach, it felt right to develop a layout structure that looked editorial yet captivating by layering videos and images with colours and fonts that balance each other and look consistent across the entire page without detracting from the core message that was to sell La Prairie's story and innovative skin care products.
The final result feels as though it's an extension from the client's brand yet retains the advertising department's own touch and visual twist.
Adapting digital to print
Adapting digital to print
Adapting digital to print
Adapting digital to print
One of the challenges of this project was how best to adapt what we had designed for the digital page but to a print-ready layout.
Taking cues from the editorial approach with vertical lines, colour blocks and interesting juxtaposition of images, we adapted the original editorial content from the branded content page and developed a two-page advertorial to be featured in T Mag, a publication of The New York Times newspaper dedicated to fashion, living, beauty, holiday, travel, and design coverage.
One of the challenges of this project was how best to adapt what we had designed for the digital page but to a print-ready layout.
Taking cues from the editorial approach with vertical lines, colour blocks and interesting juxtaposition of images, we adapted the original editorial content from the branded content page and developed a two-page advertorial to be featured in T Mag, a publication of The New York Times newspaper dedicated to fashion, living, beauty, holiday, travel, and design coverage.
One of the challenges of this project was how best to adapt what we had designed for the digital page but to a print-ready layout.
Taking cues from the editorial approach with vertical lines, colour blocks and interesting juxtaposition of images, we adapted the original editorial content from the branded content page and developed a two-page advertorial to be featured in T Mag, a publication of The New York Times newspaper dedicated to fashion, living, beauty, holiday, travel, and design coverage.
One of the challenges of this project was how best to adapt what we had designed for the digital page but to a print-ready layout.
Taking cues from the editorial approach with vertical lines, colour blocks and interesting juxtaposition of images, we adapted the original editorial content from the branded content page and developed a two-page advertorial to be featured in T Mag, a publication of The New York Times newspaper dedicated to fashion, living, beauty, holiday, travel, and design coverage.
One of the challenges of this project was how best to adapt what we had designed for the digital page but to a print-ready layout.
Taking cues from the editorial approach with vertical lines, colour blocks and interesting juxtaposition of images, we adapted the original editorial content from the branded content page and developed a two-page advertorial to be featured in T Mag, a publication of The New York Times newspaper dedicated to fashion, living, beauty, holiday, travel, and design coverage.
✹ FINAL THOUGHTS ✹
Working collaboratively with our clients is always key to a successful outcome so it was important to the team that we maintained consistent communication at all stages of this project, ensuring a positive outcome and fostering a solid relationship with our client.
The Creative Team
The Creative Team
The Creative Team
ART DIRECTOR
Céline Bouchez
ART DIRECTOR
Céline Bouchez
ART DIRECTOR
Céline Bouchez
ART DIRECTOR
Céline Bouchez
ART DIRECTOR
Céline Bouchez
SENIOR DESIGNER
Ana Sêrro
SENIOR DESIGNER
Ana Sêrro
SENIOR DESIGNER
Ana Sêrro
SENIOR DESIGNER
Ana Sêrro
SENIOR DESIGNER
Ana Sêrro
DEVELOPMENT
Vincent Humeau
DEVELOPMENT
Vincent Humeau
DEVELOPMENT
Vincent Humeau
DEVELOPMENT
Vincent Humeau
DEVELOPMENT
Vincent Humeau