Impero

Impero

Impero

Impero

Impero

My role as one of the digital designers on this project was to be in charge of developing a pattern system and illustrations that reflected the vibrant, dynamic, young and bold vision that Beefeater needed in order to reach a broader market.

After months of continuous and inspiring collaboration between all of the designers involved in this project, the new Beefeater was successfully launched and is on track to become the refreshing, young and appealing brand it aims to be.

My role as one of the digital designers on this project was to be in charge of developing a pattern system and illustrations that reflected the vibrant, dynamic, young and bold vision that Beefeater needed in order to reach a broader market.

After months of continuous and inspiring collaboration between all of the designers involved in this project, the new Beefeater was successfully launched and is on track to become the refreshing, young and appealing brand it aims to be.

My role as one of the digital designers on this project was to be in charge of developing a pattern system and illustrations that reflected the vibrant, dynamic, young and bold vision that Beefeater needed in order to reach a broader market.

After months of continuous and inspiring collaboration between all of the designers involved in this project, the new Beefeater was successfully launched and is on track to become the refreshing, young and appealing brand it aims to be.

My role as one of the digital designers on this project was to be in charge of developing a pattern system and illustrations that reflected the vibrant, dynamic, young and bold vision that Beefeater needed in order to reach a broader market.

After months of continuous and inspiring collaboration between all of the designers involved in this project, the new Beefeater was successfully launched and is on track to become the refreshing, young and appealing brand it aims to be.

My role as one of the digital designers on this project was to be in charge of developing a pattern system and illustrations that reflected the vibrant, dynamic, young and bold vision that Beefeater needed in order to reach a broader market.

After months of continuous and inspiring collaboration between all of the designers involved in this project, the new Beefeater was successfully launched and is on track to become the refreshing, young and appealing brand it aims to be.

Featured on  → Campaign Live / Marketing Week / Ads of The World / Little Black Book / Creative Pool / The Drum

Featured on  → Campaign Live / Marketing Week / Ads of The World / Little Black Book / Creative Pool / The Drum

Featured on  → Campaign Live / Marketing Week / Ads of The World / Little Black Book / Creative Pool / The Drum

Featured on  → Campaign Live / Marketing Week / Ads of The World / Little Black Book / Creative Pool / The Drum

Featured on  → Campaign Live / Marketing Week / Ads of The World / Little Black Book / Creative Pool / The Drum

Defining a pattern system that works

Defining a pattern system that works

Defining a pattern system that works

Defining a pattern system that works

Defining a pattern system that works

When I was first given the task of coming up with a pattern library to be used on all of the collaterals, we knew we had to create something that was consistent across all of the potential designs. I was conscious we had to retain the recognizable Beefeater color scheme, which is made of red, blue, white and black. From there, I added my own twist by making them more vibrant and modern in a harmonious and fresh way, yet staying true to the core brand look & feel. 

When I was first given the task of coming up with a pattern library to be used on all of the collaterals, we knew we had to create something that was consistent across all of the potential designs. I was conscious we had to retain the recognizable Beefeater color scheme, which is made of red, blue, white and black. From there, I added my own twist by making them more vibrant and modern in a harmonious and fresh way, yet staying true to the core brand look & feel. 

When I was first given the task of coming up with a pattern library to be used on all of the collaterals, we knew we had to create something that was consistent across all of the potential designs. I was conscious we had to retain the recognizable Beefeater color scheme, which is made of red, blue, white and black. From there, I added my own twist by making them more vibrant and modern in a harmonious and fresh way, yet staying true to the core brand look & feel. 

When I was first given the task of coming up with a pattern library to be used on all of the collaterals, we knew we had to create something that was consistent across all of the potential designs. I was conscious we had to retain the recognizable Beefeater color scheme, which is made of red, blue, white and black. From there, I added my own twist by making them more vibrant and modern in a harmonious and fresh way, yet staying true to the core brand look & feel. 

When I was first given the task of coming up with a pattern library to be used on all of the collaterals, we knew we had to create something that was consistent across all of the potential designs. I was conscious we had to retain the recognizable Beefeater color scheme, which is made of red, blue, white and black. From there, I added my own twist by making them more vibrant and modern in a harmonious and fresh way, yet staying true to the core brand look & feel. 

As the rest of the team focused on other aspects of the rebrand process, I started doing some research on how best to approach the new values Beefeater wanted to show.

I decided to experiment with isometric views of iconic London landmarks and add light and shadow tricks while keeping to the basic color scheme, blending the red light with the red background to play with negative spaces.

The isometric view and flat style ended up giving a sense of dynamism and depth that helped shape the direction we were going to go for.

As the rest of the team focused on other aspects of the rebrand process, I started doing some research on how best to approach the new values Beefeater wanted to show.

I decided to experiment with isometric views of iconic London landmarks and add light and shadow tricks while keeping to the basic color scheme, blending the red light with the red background to play with negative spaces.

The isometric view and flat style ended up giving a sense of dynamism and depth that helped shape the direction we were going to go for.

As the rest of the team focused on other aspects of the rebrand process, I started doing some research on how best to approach the new values Beefeater wanted to show.

I decided to experiment with isometric views of iconic London landmarks and add light and shadow tricks while keeping to the basic color scheme, blending the red light with the red background to play with negative spaces.

The isometric view and flat style ended up giving a sense of dynamism and depth that helped shape the direction we were going to go for.

As the rest of the team focused on other aspects of the rebrand process, I started doing some research on how best to approach the new values Beefeater wanted to show.

I decided to experiment with isometric views of iconic London landmarks and add light and shadow tricks while keeping to the basic color scheme, blending the red light with the red background to play with negative spaces.

The isometric view and flat style ended up giving a sense of dynamism and depth that helped shape the direction we were going to go for.

As the rest of the team focused on other aspects of the rebrand process, I started doing some research on how best to approach the new values Beefeater wanted to show.

I decided to experiment with isometric views of iconic London landmarks and add light and shadow tricks while keeping to the basic color scheme, blending the red light with the red background to play with negative spaces.

The isometric view and flat style ended up giving a sense of dynamism and depth that helped shape the direction we were going to go for.

With infinite possibilities and luckily, a very open briefing, I had the opportunity to explore a style that I was keen on trying — flat with negative space.

We needed two illustrations to kick off — one woman and one man. I already had an idea and a couple of sketches of how I wanted them to look like: both had to be cool, modern, casual yet interesting.

As part of my standard research process, I went into iStock to look for references that I could use for the illustrations and started drawing and refining as I went. After many revisions and different iterations, we settled on what would define how the new illustrations would look like.

With infinite possibilities and luckily, a very open briefing, I had the opportunity to explore a style that I was keen on trying — flat with negative space.

We needed two illustrations to kick off — one woman and one man. I already had an idea and a couple of sketches of how I wanted them to look like: both had to be cool, modern, casual yet interesting.

As part of my standard research process, I went into iStock to look for references that I could use for the illustrations and started drawing and refining as I went. After many revisions and different iterations, we settled on what would define how the new illustrations would look like.

With infinite possibilities and luckily, a very open briefing, I had the opportunity to explore a style that I was keen on trying — flat with negative space.

We needed two illustrations to kick off — one woman and one man. I already had an idea and a couple of sketches of how I wanted them to look like: both had to be cool, modern, casual yet interesting.

As part of my standard research process, I went into iStock to look for references that I could use for the illustrations and started drawing and refining as I went. After many revisions and different iterations, we settled on what would define how the new illustrations would look like.

With infinite possibilities and luckily, a very open briefing, I had the opportunity to explore a style that I was keen on trying — flat with negative space.

We needed two illustrations to kick off — one woman and one man. I already had an idea and a couple of sketches of how I wanted them to look like: both had to be cool, modern, casual yet interesting.

As part of my standard research process, I went into iStock to look for references that I could use for the illustrations and started drawing and refining as I went. After many revisions and different iterations, we settled on what would define how the new illustrations would look like.

With infinite possibilities and luckily, a very open briefing, I had the opportunity to explore a style that I was keen on trying — flat with negative space.

We needed two illustrations to kick off — one woman and one man. I already had an idea and a couple of sketches of how I wanted them to look like: both had to be cool, modern, casual yet interesting.

As part of my standard research process, I went into iStock to look for references that I could use for the illustrations and started drawing and refining as I went. After many revisions and different iterations, we settled on what would define how the new illustrations would look like.

Once the patterns and illustrations were established and finalised, applying them in mockups helped the client visualise the potential application of the brand new assets in the real world.

Because Beefeater wanted to start producing merchandising, we looked into showing the client what backpacks, t-shirts, caps, bottle glorifiers, coasters, ice buckets, packaging, glasses, tote bags and many other items would look like.

Once the patterns and illustrations were established and finalised, applying them in mockups helped the client visualise the potential application of the brand new assets in the real world.

Because Beefeater wanted to start producing merchandising, we looked into showing the client what backpacks, t-shirts, caps, bottle glorifiers, coasters, ice buckets, packaging, glasses, tote bags and many other items would look like.

Once the patterns and illustrations were established and finalised, applying them in mockups helped the client visualise the potential application of the brand new assets in the real world.

Because Beefeater wanted to start producing merchandising, we looked into showing the client what backpacks, t-shirts, caps, bottle glorifiers, coasters, ice buckets, packaging, glasses, tote bags and many other items would look like.

Once the patterns and illustrations were established and finalised, applying them in mockups helped the client visualise the potential application of the brand new assets in the real world.

Because Beefeater wanted to start producing merchandising, we looked into showing the client what backpacks, t-shirts, caps, bottle glorifiers, coasters, ice buckets, packaging, glasses, tote bags and many other items would look like.

Once the patterns and illustrations were established and finalised, applying them in mockups helped the client visualise the potential application of the brand new assets in the real world.

Because Beefeater wanted to start producing merchandising, we looked into showing the client what backpacks, t-shirts, caps, bottle glorifiers, coasters, ice buckets, packaging, glasses, tote bags and many other items would look like.

To really help solidify Beefeater's presence in the young space, the team produced a photoshoot that embodied what we envisioned for the brand from the start – fresh, bold, modern, young, diverse and inclusive, with our models wearing and playing with the new merchandising.

Once we achieved the desired look & feel with the photos, I proceeded to apply them to the graphic assets I developed before to tie everything up and ensure that Beefeater looked consistent across all digital forms and distribution on social media channels.

To really help solidify Beefeater's presence in the young space, the team produced a photoshoot that embodied what we envisioned for the brand from the start – fresh, bold, modern, young, diverse and inclusive, with our models wearing and playing with the new merchandising.

Once we achieved the desired look & feel with the photos, I proceeded to apply them to the graphic assets I developed before to tie everything up and ensure that Beefeater looked consistent across all digital forms and distribution on social media channels.

To really help solidify Beefeater's presence in the young space, the team produced a photoshoot that embodied what we envisioned for the brand from the start – fresh, bold, modern, young, diverse and inclusive, with our models wearing and playing with the new merchandising.

Once we achieved the desired look & feel with the photos, I proceeded to apply them to the graphic assets I developed before to tie everything up and ensure that Beefeater looked consistent across all digital forms and distribution on social media channels.

To really help solidify Beefeater's presence in the young space, the team produced a photoshoot that embodied what we envisioned for the brand from the start – fresh, bold, modern, young, diverse and inclusive, with our models wearing and playing with the new merchandising.

Once we achieved the desired look & feel with the photos, I proceeded to apply them to the graphic assets I developed before to tie everything up and ensure that Beefeater looked consistent across all digital forms and distribution on social media channels.

To really help solidify Beefeater's presence in the young space, the team produced a photoshoot that embodied what we envisioned for the brand from the start – fresh, bold, modern, young, diverse and inclusive, with our models wearing and playing with the new merchandising.

Once we achieved the desired look & feel with the photos, I proceeded to apply them to the graphic assets I developed before to tie everything up and ensure that Beefeater looked consistent across all digital forms and distribution on social media channels.

HEAD OF DESIGN

Adeline Chong

HEAD OF DESIGN

Adeline Chong

HEAD OF DESIGN

Adeline Chong

HEAD OF DESIGN

Adeline Chong

HEAD OF DESIGN

Adeline Chong

DESIGNERS

Ana Sêrro
Bruno Rodrigues
Andres Clerc
Lise Dessons

DESIGNERS

Ana Sêrro
Bruno Rodrigues
Andres Clerc
Lise Dessons

DESIGNERS

Ana Sêrro
Bruno Rodrigues
Andres Clerc
Lise Dessons

DESIGNERS

Ana Sêrro
Bruno Rodrigues
Andres Clerc
Lise Dessons

DESIGNERS

Ana Sêrro
Bruno Rodrigues
Andres Clerc
Lise Dessons

PHOTOGRAPHY

Paul Lewis
Bruno Rodrigues

PHOTOGRAPHY

Paul Lewis
Bruno Rodrigues

PHOTOGRAPHY

Paul Lewis
Bruno Rodrigues

PHOTOGRAPHY

Paul Lewis
Bruno Rodrigues

PHOTOGRAPHY

Paul Lewis
Bruno Rodrigues